Being the Constant Entity in the Business of Posting on Social Media

By C. Henry Adams

Recently, I wrote another one of those Micro-blogs which I was sincerely hoping someone would grasp.

Anyway, for your viewing pleasure, please feel free to read it below:

Note: The Micro-blog has been heavily modified.

Somebody said, "C. Henry,  BIE Media Group and you do a lot of posting on Facebook, why?"

My Reply: Quantitatively, a business that shares Facebook posts or any type of Social Media feed with helpful information could likely benefit from branding their Company or Organization's Name in the process directly or indirectly.

My Reply:  Warning , you should not assume one Social Media entity will gather all the results ( acquire your target market results) that your Organization desire.   Utilize a number of Social Media sites to spread the knowledge of your existence.

Someone said, "Why is that?"

My Reply: Think of an Expressway, whereas, many vehicles (Driving Force of Interest, Need or Desire) are all going in the same directions (e.g. the destination to purchase) at different speeds. 

In other words, Drivers ("Clients and Potential Clients") have identified the Market they choose to purchase a product or service from utilizing the Internet.  Now, they are moving in the direction to purchase.  Be mindful, some may exit this expressway before making a purchase.  While on the other hand, the journey to purchase a product or service maybe slow, long and still ongoing for those who continue to travel.  This means they are still traveling to the destination to purchase, but at different paces.

In each vehicle, the Driver is thinking differently from others among himself or herself regarding the interest of a product or service while maintaining velocity along their journey.

It is a likelihood that not all Drivers will arrive at their point of destination (Destination to Purchase) at the same time.

Thus, the helpful information you might share on Social Media is seen at different times by a different User   ("Clients and Potential Clients") who might not use Facebook, but take advantage of Twitter, LinkedIn  etc.

They  ("Clients and Potential Clients") arrive at their destination to purchase a product or service while reacting to it in various manners or behaviors.

If your Organization is seen as a "Constant Entity" alone their journey that the User  ("Clients and Potential Clients") takes to the destination to purchase, perhaps it will become a recognized Brand of sorts.


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