Technically, there is nothing FREE when it comes to WiFi

Technically, there is nothing FREE when it comes to WiFi. Not to burst your bubble, but if I owned a place of business where I'm offering a service or product, whereas, we had FREE WiFi- it would be to increase sells, period.

So, think of it this way, in the terms of a vending machine. When I was in college about two decades ago; someone (A Colleague) figured out the 40 or so items in the vending machine costing on average at that time about 50 US Cents with each item having about say 20 pieces. That's 40 times point 50 times 20 equaling to about $400.00 USD twice reloaded (The Vending Machine being refilled 2 times per week) per week. Thus, we are looking at about $3,200.00 USD per month at roughly from August of one year to April of the following year at a grand total of a minimum of $25,600.00 USD. This was the estimated monies collected from one vending machine of (4) four vending machines in the same area back in the late 1980's.

Therefore, my point is quite simple. Install Wifi in your shop, ice cream parlor, sandwich shop , coffee shop, tire shop or whatever. Offer a small item invested in and design to pay for the "Free WiFi" service that would be rendered. If you multiply these single units to about five or ten items, they could yield additional income if properly researched and examine carefully. Not to mention, paying for the (SECURED) Internet Service you provided for "FREE"

These items should be targeted to the individuals who come into your shop or place of business to utilize your "FREE" WiFi at very affordable rates like below $1.00 USD.

You think that's CRAZY?

Let's go a step further and say that you have a Unified Communications Systems installed in your place of business. You provide "FREE" WiFi while the Potential Customer or Client waits to be service or wait to purchase a product. This Unified Communications System, provides temporary internal connections for the Client to communicate with your staff, it provides "FREE" Internet, it also gives the Client access to "FREE" VoIP calls as well. Furthermore, it SHOULD provide a Privacy Policy and a Disclaimer informing the Customer that utilize this Service, certain features may be monitored by your Cyber Security Staff.

Note: Please check Federal, State & Local laws before monitoring your Guest to make certain this is in fact legal.

Does offering "FREE" WiFi sounds interesting now? Well, good- now let's consider this approach if we may add below:

1) Know your target market (Customers, who might utilize this service & drive income into your business small or large.)

a) Perform a survey regarding the needs or desires of the customer.

2) Without the use of a Unified Communications System, have a wireless network available for the clients or potential clients that is secured and slightly restricted.

3) Place Signage of your Company's Privacy Policy and Disclaimer inside your Intranet and on your facility walls warning Potential Users about the usage of the "FREE" WiFi Network.

4) Place an Indemnification Statement inside your Intranet and on your facility walls warning the same Potential Users that you will not be responsible for unusual occurrences that could damage their computers, PDA(s) or other telecommunication items utilized to communicate electronically.

5) Consult a local Insurance Agent regarding your policy to protect your business from any unusual circumstances if you are NOT sure your business is covered.

6) Find Sponsors if you are a Small Business to help pay for the service, utilize Survey findings & records of sales or number of customers on average daily to convince Sponsors to support your cause.

7) Hire a Marketing /or IT related Firm (BIE, INC. <404> 348-8319) to assist you in the development of this venture, as well as, to perform research.

8) Implement a "BETA" period to see if it would work for your organization. Utilize this time to create a workable system design to develop a great business model specifically catered to your company.

9) During this duration, don't be afraid to FAIL. The objective is to learn from your failures and continue forward. Make a wise determination based on feasibility and maintenance.

That's my professional thoughts, what are yours?

Sign,

C. Henry Adams
President / CEO
Broadcasting Interest Enterprise, Inc.
(404) 348-8319
bienminc@gmail.com
http://biemediagroup.com

Google " C. Henry Adams & BIE "

Facebook: http://www.facebook.com/chenryadams

Follow Me On Twitter http://twitter.com/chenryadams

Promoting Small Business 24 Hours a Day, 7 Days a Week and 365 Days a Year!

The information contained herein is for the exclusive use of the original recipient. This information is granted for limited distribution within the recipient's place of business for planning purposes only. Further dissemination, whether private or public is prohibited. Sphere: Related Content